Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Tuesday, December 2, 2014

Interview with Eloewien

Spring's Beginning Scarf
For my final Q&A as part of the Indie Design Gift-a-long (which runs until December 31st) I found out more about Laura, a designer who publishes as Dragonwing Arts.




How would you describe your design style? 
I tend to favor more traditionally-inspired lacework, but I’m starting to work on easier patterns for newer knitters.
What prompted you to start designing? 
I really wanted a scarf to match a yarn I had purchased from a local Indie dyer, and I couldn’t find a pattern that fit what I wanted. I wanted something that used different leafy lace patterns. This ended up as my Spring’s Beginning scarf, and my first pattern.
Do you find your design style has evolved over the 7 years you’ve been releasing patterns? 
I’ve realized that my patterns may be too complex for some knitters, so I’m trying to design some simpler patterns that appeal to a wider range knitters.

Jack Frost Scarf 
Who is your knitting audience? Who are your designs targeted at? 
I’m not really sure how to answer this one… But my best guess would be people who enjoy more detailed, charted patterns.
What are your favorite techniques or types of things to knit? 
I love lacework. The more complex, the better I tend to enjoy it.
What is your greatest challenge throughout the design process? 
Coming up with ideas. I got pretty busy for a while and just wasn’t finding inspiration, then I saw an amazing window at the Fine Arts Center they built at Virginia Tech, and I was up and running again. That window happened to inspire a cabled scarf pattern I’m working on now. A picture of the window is up on my website athttp://www.dragonwingarts.com
Braided Cable Cowl
What do you have planned for 2015 design-wise? 
The only two projects I have in the works right now are the cabled scarf and a cabled bag from Cascade Sunseeker yarn that I feel in love with. When Outlander comes back on Starz in the spring, I plan on watching it closely for more ideas. I might try to make a set of mitts I saw on a background character in the current episodes, but I haven’t been able to make the gauge work with any of my current yarns so far. I hope to continue with my Outlander inspired patterns that I’ve been working on recently.

Tuesday, November 25, 2014

Interview with Christina Werge

Ready to meet another designer who is participating in the Indie Design Gift-a-long? This week I got to know more about Christina Werge from Berlin, Germany. 

Annie, Hitch: Patterns inspired by
the Films of Alfred Hitchock
.
photo (c) Nick Murway
I've been to Germany many times in my younger years to visit family, so it was fun to reconnect - in even the remotest way - with someone actually living in Germany. 

Christina is an accomplished designer who has been published in a number of places, including Knitty, Knit Now, and Clotheshorse. She also has a design in the Cooperative Press book Hitch: Patterns Inspired by the Films of Alfred Hitchcock. You can also find her designs on her website  Herrlichkeiten which also offers tutorials and blog entries.


What I really noticed about Christina is that she has an impressive range of designs, from accessories like shawls, hats and mitts, to sweaters and tank tops.




How would you describe your design style?
My designs always have a twist to them. Sometimes you’ll have to look hard to find the it - a unusual construction or small details. My designs sometimes look more complicated than they are as I always have the knitting process in my mind when designing. If a design looks good, but is a pain to knit, it is not going to be published.
Dome Hat, photo (c) C. Werge
Where do you get your inspiration from?
My inspiration comes from a lot of sources. I am a very visual person and love to discover patterns in everyday life and nature. Sometimes this leads very directly to a design like when the cupola of the new synagogue in Berlin on my way to work sparked the idea for the Dome Hat. But more often it’s just a detail that gets my gears working…
Who is your knitting audience? Who are your designs targeted at?
I love to think about my audience as knitters who like to try something new and have fun knitting for themselves and other people. That’s why I have a lot of smaller, giftable things in my portfolio. I believe easy does not have to be boring and love to design for a wide range of skill levels. While I love to design things for everyone, I feel I can best anticipate the challenges of my own figure when it comes down to sweater design. MY sweater patterns are designed to make women look great - if they have curves or not. I always include instructions where to alter the fitting of my sweaters so that every woman can look good in them!
Daphne Tank, photo (c) Christina Werge
What are your favorite techniques or types of things to knit?
Looking at my patterns I’d have to admit that I love slipped and twisted stitches. It’ such an easy thing to knit - or in the case of a slipped stitch to not knit - and they open up a world of possibilities: colour work, cable work, even shaping (like the waist shaping of Daphne) is possible.
You have a sweater pattern, Annie, in the book Hitch: Patterns Inspired by the Films of Alfred Hitchcock from Cooperative Press. How did you come to be involved in the book?
I saw the call for submissions on the Designer board in Ravelry. As I love Hitchcock films I just knew I had to give it a try and submit a design.
Is there a difference in your design process between self-published patterns and designs for publications like Knit Now, Knitty or Hitch?
Yes, there is. While a call for submissions might spark an idea that leads to a self-published design or an idea that was to become a self-pub fits a call for submissions so well, it gets chosen, the process that follows is quite different. When self-publishing, I can/have to chose the yarn myself, my personal deadlines are flexible and I can make changes until the last moment and perhaps just knit another sample. There is a lot of going back and forth involved. With publications that’s different. I write down the pattern first as always, and then I will knit the sample. When working for someone else my sample knitting is the first (and possibly only) test knit there will be. So everything is pretty straightforward. Especially as I have to get a lot of knitting done in little time.
What is your greatest challenge throughout the design process?
Letting go. Accepting a design just won’t work and not trying to start it again and again is definitely not my strength. ;)
What do you have planned for 2015 design-wise?
Dome mitts, photo (c) C. Werge
I have a sweater pattern almost finished and also a great cable heavy design. I didn't have much of time for designing this year and next year looks like it’s going to be similar. So I’m focusing on self-publishing as I can tailor my schedule to my needs.
Elinor Shawlette, photo (c) C. Werge













Sunday, November 23, 2014

Me! Me! Me!

Just a drive-by posting to link to a fun interview that I did with Corley. She had some great questions for me and posted the interview on her blog, Crafted by Corley.

Thanks so much Corley!

Friday, November 21, 2014

An Interview with Michelle Meyer


One of the things I love about Ravelry and in particular, the Indie Design Gift-a-long (GAL) is finding new (and new-to-me) designers. There are so many talented people out there who often get overlooked because they aren't one of the 'big' names (yet).
Michelle Meyer, Indie Designer

Thanks to the GAL, I recently had an opportunity to interview Michelle Meyer, a relatively new designer from Wisconsin, USA. 

I love her Footbridge shawl. Part of what attracts me to it is its simplicity. This would be great travel, TV or waiting room knitting. And because of its simplicity, Footbridge presents a wonderful opportunity to focus on colors. I find Michelle's choice of colors for this shawl to be very striking. And I can also see this as being a great stash busting project, great for using up yarn remnants from other projects.




Footbridge Shawl


How long have you been knitting? 
I was taught to knit when I was young by my adopted Grandmother, however I didn't stick with it. At that time I could only knit, I couldn't even cast on. Then about 4 years ago I was preparing to undergo back surgery. At that time I was wanting to do something that was more portable than the other crafts I was invested in. A friend re-introduced me to knitting, ever since then there hasn't been a day that I haven't knitted.

What are your favorite techniques or types of things to knit? 
I love to knit cables. They add so much dimension to your project. I also love to knit in the round. My favorite things to knit are hats and cowls. I think I like to knit these items so much because of their instant gratification factor.
Juniper






What prompted you to start designing? 
The designing process intrigued me, and always wanting to learn more I found myself gravitating to it. One of my biggest inspirations to design are my two daughters. I also have a very good friend of mine Sara Gresbach of Addiema Designs who been such a wonderful support for me. She is always there to answer my “silly” questions. Knowing some with her experience makes designing less intimidating.

What has been your greatest challenge throughout the design process? 
I think that there are many challenges. One is to make sure I go with my gut and not over analyze or over think my designs. The other one is the challenge of naming my design. Sometimes this process takes longer than the designing process.


Your designs all seem to have a strong connection to nature and your environment. Is this a happy coincidence or on purpose? 
Footbridge
My first design was actually because I wanted something with texture, and also involved a little bit of inspiration from another passion of mine, which was quilting. However the designs after that pretty much have a connection with my love of the outdoors and nature. My husband, and our children love to ride our Motorcycles. Being out in the fresh air and driving the open roads of Wisconsin, bring out a lot of inspiration.

What do you have planned for 2015 design-wise? 
Looking ahead to 2015 design-wise I plan to keep putting out patterns using inspirations of my surrounding. I also plan on putting out more designs that help me step out of my comfort zone, and challenge me more as a designer.

Megara







You can also find Michelle on Facebook at Timeless Knits.

Friday, June 27, 2014

How to Become a Professional Knitter

That's the name of Robin Hunter's blog: How to Become a Professional Knitter. Every week she posts an interview with people in the knitting industry. And guess who is featured this week?

Me!

To read the interview and find out my deepest, darkest secrets*, click here.

Robin Hunter is a prolific knitter, designer, and teacher who is active in the knitting community. You can find her on Ravelry or on Patternfish.


*Not really. But you can read about my designs, inspirations and goals!

Thursday, December 5, 2013

Another peek behind the curtain

I'm having a lot of fun with the Giftalong designer interviews. Linda from Knitwise Design just posted another interview with me.

Peek behind the curtain...

PS. Leave a comment on her blog for a chance to win a copy of one of my patterns!

Tuesday, December 3, 2013

Interview with Minimi Knit Designs

Costanza Cardigan
I've been having a lot of fun participating in the Indie Design Giftalong. Part of what I've really enjoyed is discovering new (to me) designers. One of these is Christina Ghirlanda, the creative genius behind Minimi Knit Design. I was immediately drawn to her Costanza cardigan. It's gone on my short list of future cardigans to knit!

So I asked Christina if she'd mind doing a short interview for the blog. Don't forget to read to the end. Christina has generously offered to give away a pattern! Here's what she had to say:

How did you get started designing knitwear? Do you have a particular niche you focus on?
I have started designing because I have got many requests to write up the pattern for the Minimissimi Sweater Coat. I must confess that I would have never designed that coat if I had known how hard it was to grade it!


I design things that solve my own problems. For example, I designed Gacoco Baby Blanket because I wanted several cashmere baby blankets. I could not justify the time and cost for blankets that last only a few months so I designed that modular blanket that basically lasts forever.

Where do you get inspiration for your designs?
I get my inspiration when I cannot see things clearly, that means when I am traveling in car or when I am without eyeglasses.

Can you describe your design process from idea to finished pattern?
I am working on a blog series on this topic, you may find it interesting: http://minimiknitdesign.wordpress.com/2013/08/07/the-prod...
 
Tell us about how the Indie Designer Giftalong has impacted you.
It’s all about accessories. Prior to the GAL I was mostly a garment designer, this event really got me interested in designing accessories. They are such an instant gratification both to design and to knit.
Gacoco baby blanket

What can knitters look forward to from you in 2014?
I am terribly bad at planning ahead. I am currently working on a cardigan and a secret project. But for the rest, it will be a surprise also for me.

Who are some new, interesting designers you have found during the Giftalong?
Many of GAL designers are really talented. As I’m more inclined to designing garments, I particularly like designs from Georgie Hallam and Justyna Lorkowska.
http://www.ravelry.com/designers/georgie-hallam
http://www.ravelry.com/designers/justyna-lorkowska

Finally, where can knitters find your designs?
On Ravelry or on my website MinimiKnitDesign.com
http://www.ravelry.com/designers/cristina-ghirlanda


Polonaise Cowl

Want to win a copy of Christina's most recent pattern? The Polonaise Cowl is a gorgeous cabled knit that will keep you (or a loved one) warm and snug this winter. Leave a comment and I'll pick a winner by random number generator on the morning of December 6th.

Friday, August 30, 2013

Tips & Techniques: Fish Lips Kiss Heel

A couple weeks ago I was checking out one of the sock forums on Ravelry. That's when I noticed a post by one of the members, Sox Therapist about something called a new sock technique called the Fish Lips Kiss heel, which she'd invented.

I was intrigued.  I'm always on the look out for new sock techniques. And the creator promised that this new heel eliminated gaps, results in a guaranteed fit and can be worked cuff down or toe up. The last part really caught my attention since I constantly stumble over finding a good toe-up heel.

I mentioned it to my knitting buddy Geri and within a few days she'd tried it out and blogged about it (here). (Spoiler: She loves it!) And she's not the only one. In just under a month, 112 sock projects have been recorded in Ravelry. The Sox Therapist group on Ravelry is filled with pictures of the heels along with rave reviews. The Sox Therapist is there to answer questions and share suggestions. She also has a couple Youtube videos demonstrating her short row method.

I have to admit, I haven't tried it myself - yet. But I was intrigued about the technique and wanted to find out more. So I contacted the Sox Therapist who kindly agreed to do an interview. I have to admit, her enthusiasm about socks is evident.
Picture someone puckering out their lips ready to give you a kiss
Well, this heel, when off the foot, looks a wee little bit like that.
Photo courtesy & (c) Geri Inglis
In fact, her enthusiasm is so contagious, that I've decided to do a giveaway (even though I just finished doing one). I'll give away 5 copies of the Fish Lips Kiss heel to winners chosen by a random number generator.

To enter:  Leave a comment (make sure I have some way of contacting you, either a Ravelry ID or your email - which isn't published). For a second contest entry, in your comment include your favorite sock tip or technique. Don't worry if someone's already mentioned yours. Comments don't have to be original. I just want to hear a helpful sock tip or technique.
Deadline: Contest closes Wed, Sept 4th, 2013. Winners announced Sept 5th, 2013.
So, here's what I asked the Sox Therapist and how she responded:

1. So what is the FLK heel?


The Fish Lips Kiss Heel is not just a heel -- it's a totally new method for making pretty socks that fit!  I devised a method for making and using cardboard sock templates with critical markings that allows you to knit perfectly-fitted socks easily and without math.  Then there is the heel design -- simple, yet innovative.  There are no wraps, gaps, or holes (anywhere!!).  Also no gussets or flaps, no counting, no math, no changes in number of stitches, (so absolutely no getting lost!), no knitting around the front of the sock before the heel is completed, no disruption of front-of-sock patterning to create the heel. Just a beautiful, easy heel that fits every time, no matter who you knit it for, even if you never once tried the sock on the actual foot while you were knitting it.  I knit socks for people who live across the country, and whose feet I have never even seen.  I mail them their socks, and when they pull them on, they fit!

2. What inspired you to come up with the FLK heel?
I am insatiably curious.  I am also a math and English major.  I love to teach. (Knitting, yes, but lots of other things, too.)  I learn things very easily, but I've noticed that not everyone has a strange brain like mine.  Lots of people hate math, for instance.  Lots of knitters who have tried to knit wrap-and-turn short-row heels have lost their place, couldn't see the gaps, and gotten into a whole mess of trouble with their stitch counts.  I see many published patterns where even the sock photographed in the pattern was loose under the foot and had "interesting" things happening above the heel.  I am a passionate toe-up knitter, but it was beyond irksome that it took too much effort every time I knit a sock to make things work.  If I knit socks for a different person, or with a different weight yarn, or with a different stitch count or different sized needles, it was near-impossible to figure out where to start the gusset, and things just got more complicated from there!



The Fish Lips Kiss Heel - Photo courtesy & (c) Sox Therapist
So one day a few years ago I just got sick of it all and threw up my hands.  After all, it occurred to me, people go to stores and buy socks all the day long, and they fit!  So why then, I asked myself, is there all this difficulty when sock knitters encounter a high instep or socks that bind at the ankle hinge?  I figured that if flap and gusset heels really did fit most people better, then industry would be using them. But nope, the industry doesn't!  Puzzled, I went to my sock drawer to seek out answers to these vexing questions.  I pulled out a store-bought white sock with a gray heel knit into it, and stared that thing down, oh yessiree, I did.  I even counted the teeny tiny rows and heel turn stitches to figure out exactly what was happening there.  
It was my light bulb moment.  It started my "I will solve this mystery!" process, and I haven't looked back.  The day I stared down that sock, I sat down with paper and pen, and first wrote out a list of everything I observed about the store-bought sock.  Next I made a (very long!) list of all the angsty things that annoyed me and others about hand-knitted socks.  For the past 2+ years I have worked my way through that list, determined not to publish my design until I had crossed off every single "ugh!" that made knitting socks sometimes not so much fun.  At one point I was almost there!  The heel was beautiful, the socks always fit and never had gaps or holes, etc., etc. But... the pattern/design wasn't simple to memorize.  My heart sunk, because "must be able to knit from memory without a pattern" was on my must-have list, and I just couldn't let that one go.  I literally chucked the design and started over, simply not willing to compromise on a single element of my ultimate sock method.  
The Fish Lips Kiss Heel eBook is the happy result.  There are lots of pages in the eBook, but it's a fun, easy read.  And believe me -- once you've knit a pair, you will toss the whole thing aside and not need to pick it up again!

3. How is the FLK heel method different from other sock heels?


Simple answer:  It's blindingly easy to knit, and it fits!  You can choose any pattern you like, and plunk this method/heel into it.  The sock will look beautiful and will fit the recipient, cuff-down or toe-up.  I encourage knitters to click on the pattern page to learn more, but briefly, I use an unusual short-row stitch, an innovative heel construction, and a foot template to get a perfect fit.  The eBook comes complete with high-quality photos that more easily show what stitch is what, (different-color yarns so you can see what is happening, there).  But even simpler, you can just use my videos and knit along with me as you learn to knit the new short-row stitches.  I also created a math algorithm that enabled me to devise a simple formula for drawing guideline markings on your foot templates, (plural, because you're going to now be knitting well-fitted socks for everyone you know!).  Knitters don't have to figure out anything complicated, because I have done that for you.  Just measure where I tell you, drop the numbers into the formula, and presto!



My new heel method and foot template, when combined, are quite unique.  And yet you end up with a beautiful heel that just plain looks like a simple store-bought sock that fits properly.  You might think you've seen this "pattern" before, but I would assert that all together, you haven't seen this until you've seen it.  And for only a dollar, that's a happy surprise.

4. Does it work every time?
Yes, every time.  I have knit over a hundred pairs for many dozens of different people.  I taught the method in retreat classes and my students had the same experience.  There is an ever-growing number of Ravelry projects with surprised and happy knitters who now have a way to knit socks that fit, when many previous patterns and attempts were unsuccessful, or spotty at best.  The pattern is currently rated 5.0 of 5 stars because, knitters say, "It's easy, it fits, and it's pretty!"
Photo courtesy & (c) Geri Inglis

5. Why not make it available for free?
My personal experience on Ravelry has been thus:  Click on a cool pattern and see that it is free. Yippee!!! Click on a cool pattern to discover that it is $6, (or much more).  Heart sinks.  Knit cool free pattern and wish that there was some easy way I could thank the designer monetarily, but within my budget, (and not look cheap or ungrateful).  I decided to charge a dollar, which is far less than the average pattern price because, to be perfectly honest, it was important to my husband that he not "lose me" to my passion without at least minimal compensation.  Now when he sees me knitting with a notebook next to me, or responding to Ravelry forums and private messages, he says, "Oh -- I see you are working!"  It seems to be a Y chromosome thing for husbands to want others to value their wives' time as much as they do.  I don't need the money, but FLK knitters are so excited to be able to afford the pattern and also are thrilled at how much they are getting for that dollar.  I won't get rich charging a dollar for my patterns, but if it was free, I wouldn't enjoy designing and supporting patterns as much as I do.

6. Any other innovations up your sleeve?
Oh , yeah!  Knitters can follow me on my www.Ravelry.com group, Sox Therapy, where I will announce upcoming and new release patterns, as well as share in KALs, Q&A, finished project pictures, etc.

7. Tell us a bit more about yourself.
I have been happily married to my wonderful husband for almost 30 years, and we have four great kids, two of them married, and one grandson (so far!).  I come from a very long line of innovative knitters and crocheters, and all of our kids, (even our son), know how to knit.  I own my great grandmother's historic spinning wheel.  She invented and patented the process of turning milk casein into fiber, and would spin it, weave it into cloth, and then sew fine men's tailored suits with the resultant cloth.  She took that wheel and traveled around the country to state fairs demonstrating her methods at a time in history when women just didn't do such things, (get patents and travel without their farming husbands).  I have articles about her, and a treasured photo of her on the Vermont family homestead porch, spinning with that wheel.

My grandmother and mother taught me many, many skills, and I started knitting,crocheting and sewing at age five. When I was a few years older, Grandma taught me to spin, first with my hands while she treadled  and then we traded.  When I had each separate skill mastered, (relatively speaking -- I was very young!), she set me to spinning on my own.  She also taught me to sew, quilt, do all manner of needlework, to garden and preserve food, and to cook.  She shared a voracious passion for reading with me as well, pointing me to many an interesting book.  She only had a 4th grade education, but was one of the most brilliant women I have ever known.  Her passion was civic and political activism, (again, at a time when women didn't do that sort of thing -- guess she learned that from her mother!).

Music and instruments were and are also a big part of my life, and I have passed that love and those skills to our four kids.  My husband is a "doer" as well, and the two of us have enjoyed sharing our passions with our kids as they've grown.  The kids have helped us roof our house and out-buildings, rebuild a 1929 Model A Ford, grow and harvest our orchard and gardens, raise chickens, and oooohhhh, how we love to make music together!  Hubby and I feel very blessed to have young adult kids who are close to each other and to us, and who enjoy being a part of each others' daily round.  Oh... And they're proud as punch of their Mama's new-found little bit of knitting glory.  Life is very, very good!

Thursday, July 25, 2013

Interview - Patternfish

 Over the last 5 years, several craft-oriented websites have emerged as key players in bringing the fiber arts into the digital world. Among these leaders is the web site Patternfish, the brain child of Julia Grunau in Toronto, Canada. Patternfish provides members access to over 14,000 knit and crochet patterns from major publishers and independent designers alike.
 
While I'm busy organizing my thoughts and photos of my 3 days at the Stained Fingers Dye Camp, here's a fascinating glimpse behind the scenes at Patternfish.
 
 
1) Where did the idea for Patternfish come from? How did it come into being?

I joined the industry in 1997, as a rep for S.R. Kertzer.  That means I worked for a distributor and sold yarn to yarn shops in and around Toronto-- Lopi, Stylecraft, Classic Elite, Austermann, Naturally, lots of different brands.   

Of course, the yarns and colours were great, and that's where everyone principally made their money.  But a lot of the designs really knocked me out: the beauty and imagination of them-- Classic Elite's in particular.  At the same time, though, patterns were often treated as afterthoughts-- quickly discontinued if a yarn quality failed, and then literally trashed.  They could disappear forever.  And the designers were notoriously poorly compensated. 

I thought all this was appalling and wondered over the years if something couldn't be done about preserving the patterns, regardless of the particular yarn's availability (and compensating the designers on a royalty basis).  I certainly never threw any of them out, even after I left the company and struck out as an independent rep.  Eventually it dawned on me that they could be sold as PDF's in a kind of massive, independent, unaffiliated online pattern bookstore, and since no one else seemed to be doing it, and I wanted to shop there, I thought I should.  So Patternfish was incorporated in October 2006.

While Phil was still writing the code, for a year or two before we went live in June 2008, I went round to all the usual trade shows I had attended and talked to all the people working for those companies whose patterns I still kept, and asked if I could scan and post their catalogues for sale.  I already had a lot of their patterns-- all they had to do was give their permission and then wait for us to send them their money.  For the most part they were incredulous that anyone might actually choose to buy something not from the current season.  But I could see that even if they thought I was being idiotic, I was at least a trustworthy and amiable idiot long known to them, so they all said to go ahead.  I was very lucky.  Now, of course, we have what engineers call "proof of concept" industry-wide.


2) What is the goal of your site?

First, and from the beginning, I wanted good patterns to get respect.  I wanted people to care about them as potential works of art.  For a long time they were treated like Kleenex.  I thought this was a dreadful miscarriage of justice.  Would you toss out an Alexander McQueen dress because it's a year or two old?  Certainly not.  Why do it with designs?

I want to present great-quality, compelling patterns as if they were in a beautiful magazine of their own, with large lush photographs and the kind of captioning that actually gives you a good idea of what the pattern was about.  If I'm going to have to purl four together through the back loops 500 times, I want to know about it in advance.

I want these worthy things to appear in a beautiful, classy setting.  I want people to get patterns at their best, in all senses of the word.  I want people to be able to sit in front of Patternfish with a cup of tea or glass of wine and browse happily at length until they find exactly what they want.

I do NOT want to be bombarded with flashy headache-inducing ads, so we don't carry any.  This has actually worked in our favour: yarn stores tell us they're happy to send their customers to our site because "they're not going to get poached by another store" offering free shipping or whatever.

I thought that if all this worked, that pattern sales would enrich the designers and companies (it costs Bergere de France, for example, about 2000 Euros to produce each of their designs, from sketch to printing, and they produce hundreds a year-- how long is this sustainable?).  And from the beginning, I saw it as all intertwined.  That if you sold more patterns and enriched those publishers, yarn sales had to follow from somewhere: "a rising tide floats all boats".  And from having worked in a big yarn store (Romni Wools in Toronto), I knew something else.  I dreaded someone coming in without an idea in their head of what they wanted to make-- or worse, too specific an idea, which would make finding that exact pattern impossible.  But if someone came in with a pattern already, and asked, "Do you have the yarn to make this?" then I could always answer "Yes!" and everyone would be happy a lot faster.  I never wanted to compete with yarn stores; they're too important.  So long as I make the decisions, we'll never sell yarn or anything that's not downloadable.

Once, one of our publishers-- also a yarn manufacturer!-- suggested launching a Patternfish brand of yarns.  I was very amused by this.  Why compete with our suppliers?  What on earth could we do better than they, yarn-wise?  I'd rather make their own product look irresistible, then everybody wins.


3) How many patterns does Patternfish have available? Where do they come from?

We have over 14,220 patterns, and that number increases virtually every day.

Sometimes we approach designers or companies and ask for their work; sometimes they approach us.  Of course, we have a dream list that we work on all the time.  Sometimes it takes years to get a commitment.  You have to be very patient and very focused.


4) What do you offer to your members that is different from other pattern web sites?

(I'm not terribly familiar with how other pattern web sites operate, so can't really compare.  That said...)

First, Patternfish has an unparalleled selection of superb patterns, both contemporary and vintage, from hundreds of renowned designers and name-brand publishers all over the world.  Almost half of them are exclusive to us-- absolutely not available anywhere else.  And when you buy from Patternfish you know that your purchase is backed up to the hilt.  Both we and the publisher stand behind the product.

One thing people always mention is our response time.  If you have an issue of some kind, and email us, apparently we respond very quickly compared to what customers might be used to elsewhere.  Phil and I have all the Patternfish email inboxes visible at all times and practically trample each other trying to get problems solved, and there are other Patternfishers who check frequently as well.
 
Our monthly newsletter is more engaging and entertaining than others according to fans who write. People describe it as sitting down for a chat with a knowledgeable  knitting companion.

Also, since patterns and associated customer happiness are all we ever think about, we've been innovators in a lot of ways that others have copied: establishing your pattern stash, automatic access to corrected PDF's if there's errata, and so on.  In addition,  Patternfish's pattern stash lasts forever, many others don't.

100% of our software and product development is devoted to bettering the customer's pattern experience.  I don't believe other pattern-buying sites can say that.

We are about to increase the speed of the site by a factor of 10, and introduce a couple of other staggering new features and products.  Fall 2013 is going to be very exciting for us.


5) Do you see trends in the kind of patterns that are popular among your members? (aside from seasonal trends)

Cardigans are more popular than pullovers for both adults and kids.  Cabled designs are decidedly more popular than fair isle or intarsia.  Easy is more popular than hard, obviously!  But the biggest single popularity factor, I think, is when something doesn't have to fit exactly.  Many knitters and crocheters shy away from having to achieve very precise fit or measurement requirements.  So anything where an exact fit isn't required-- shawls, shawlettes, wraps, swing coats, A-line cardigans-- they all do very well compared to more tailored projects.  Top-down designs are very popular, especially for babies and children, probably having to do with this reason; you can try the piece on as you go and adjust on the fly.


6) Is there any criteria for a pattern being accepted to Patternfish or can anyone post a pattern?

You have to have a good design.  We don't care if it's for spats or lunch boxes-- we have both.  The pattern has to be well-written, and preferably tech-edited.  The pictures have to be nice and big and crisp.  And we much prefer it if you have a body of work, say, 12 or more patterns all told.  It's very hard for anyone to make any kind of splash with much fewer than that.  The more patterns you offer, the more you tend to sell of each one.

No one can post a pattern directly on their own-- not yet, though it may happen in some cases.   They all have to go through an approval process.  Not to vet each one for arbitrary quality or standards of taste; once a designer or publisher is on board, they're free to do and submit whatever they want.  We check more for uniformity.  We want "Cascade 220" to be spelled the same correct way wherever it appears, and for Brown Sheep Company to be the manufacturer across the board rather than sometimes Brown Sheep or Brown Sheep Co. or whatever.  We (try and!) make sure the spelling is correct and that a US7 needle is correctly reflected as a 4.5mm and so on.  Just yesterday I had to change a yarn manufacturer's listing from "Alicia Goes Around" to "Alisha Goes Around".  We love having people be able to search designs by yarn manufacturer or yarn name, but for this to work properly, you really have to be consistent.  It takes a surprising amount of time.


7) How do you see the site evolving over the coming years?

Everything we do will be aimed at improving the PDF pattern browsing, buying, and holding experience for our customer.  And everything we do for the customer will benefit the publishers commensurately.  We will become more international both in patterns offered and revenue reach (right now about 75% of our sales are American).   There are going to be different formats and platforms to work with.  We're terribly excited.


Monday, November 19, 2012

Interview & Giveaway - Tin Can Knit designs

 I thought I'd celebrate the newest book from one of my favourite design teams, Tin Can Knits, by interviewing Emily Wessel, one half of the dynamic design duo.

But before we start the interview....

GIVEAWAY!
In addition, I'm going to give away a copy of one of their books. Leave a comment, get your friends to leave comments, by 11:59pm EST, Sunday, Nov 25th, 2012 and one lucky winner (selected by random number generator) will receive the e-book of their choice from Tin Can Knits. Don't forget to either leave your Ravelry name or check back on Monday to see if you've won!

How did Tin Can Knits get started?
We met while we were both working at our local yarn shop - Urban Yarns in Vancouver.  A year, two moves, and some crazy ideas later Alexa and I decided to put together our first book: 9 Months of Knitting.  Alexa was pregnant, so baby projects were on her mind!

Photo courtesy of Alexa Ludeman

How do you & Alexa decide who does what in your partnership?
The division of labour at Tin Can Knits happened organically; essentially we try to play to our strengths.  Alexa and I both bring very different things to the partnership.  I am trained as an architect, and so I come from a background of design, layout, and producing detailed documentation for construction... not that far off of the requirements for pattern design and technical editing, so I take the lead on that side of things.  Alexa is avid photographer, and has a great eye for colour and a great sense of what will be desirable in a knitting project.  She is trained as a teacher, and has taught knitting for years, so she always has great ideas for projects that would work well for beginners and people learning new techniques.


Where do you find your inspiration?
We find that inspiration is everywhere.  We are mostly inspired to make things for our families, our friends, and ourselves, really!  I find my best ideas strike when I am relaxing and allow my mind to wander.  Alexa finds a lot of inspiration through her photography, travel and teaching.


Do you have a favorite knitting technique, either personally or that you like to feature in your designs?
Alexa and I are always learning new techniques and incorporating them into our designs.  I love lace, which is pretty obvious given my lace designs! Alexa is a total sucker for cables.  There are few techniques which I don't like!  I have recently learned intarsia for example, and immediately used it in two sweater designs, and I have a design for next year's book which will use that technique.  For me any technique is simply a means to achieve the finished result that I desire!

Photo courtesy of Alexa Ludeman
One of the unique things about your designs is the tremendous range of sizes, from infant to adult plus sizes. What was the thinking behind that?
As designers, we believe strongly in providing good value, and making user-friendly designs which are accessible to a wide range of knitters.  We saw how many adorable adult patterns there were which would be amazing if re-imagined for babies, and at the same time, how many baby patterns would be adorable on adults, and saw an opportunity.  Also, sizing patterns to 4XL  just seems like the right thing to do; there are many plus-sized knitters; and we believe our designs should be accessible to everybody.  While the decision to size our patterns from baby to grandpa requires some consideration in the initial design, and more time in pattern writing / editing / testing phases, we believe that it is worthwhile, and we hope knitters agree!  On a less serious note, we just think it is mind-blowingly adorable to have matching mommy - baby knits!

Are there any designers in the knitting world who inspire you?
Elizabeth Zimmerman, Jane Richmond, Brooklyn Tweed, Joelle Hoverson, Debbie Stoller, Ysolda Teague, Barbara Walker, Alice Starmore, Kaffe Fassett, Kate Davies... and many more!

What have you learned since you've published your first pattern?
Since Alexa and I published our first pattern, we have learned basically everything; and we are still learning from our fans, our pattern testers, and through critiques from our peers in the design world.
What we are getting better and better at is taking an idea from concept through to completion in a structured way.  When we wrote 9 Months of Knitting, we didn't have a grand vision of how the collection would be styled, and it just came together organically.  With Pacific Knits we developed a clear idea of style and the contents the book needed to have early on.  Great White North was imagined / styled / and a pattern list created all at once, so it has a very cohesive aesthetic.

What are your goals for Tin Can Knits? How do you define success for TCK?
Right now we are focused on building a business that will be sustainable long-term and allow us to have flexible schedules.  As a woman coming from a professional full-time background, who is looking forward to having children, my dream is to be self-employed and have flexibility that will be beneficial when I do have kids.  Alexa would love to continue to stay home with Hunter and Jones.  So while we do have grander visions for the business, we define success by our ability to create our own professional jobs, which allow us some flexibility in balancing work family obligations. 

Tell me about your collection of patterns. I understand you have a new book of patterns out for the holidays.
Our first design 'baby' was 9 Months of Knitting (2011)... not surprisingly coinciding with Alexa's first baby! 

The second (and my most beloved) is Pacific Knits (2012), which is packed with designs that I personally love to death and nostalgia-inspiring photography of my homeland.  I just think it is a great example of our best work.  Interestingly enough, Alexa delivered her second baby, late, about 24 hours after Pacific Knits went to print!  I felt really guilty asking her to edit and take more last-minute photos when she was past her due date... but I did ask!

We have just launched our third collection as an ebook : Great White North (2012), and is has some really adorable gift knits inspired by the holiday season.
Photo courtesy of Alexa Ludeman
Do you have a favorite pattern in the collection? If so, what is it about that pattern that attracts you to it?
I can't really talk about my favourites... but I did almost stop editing mid-way through the collection in order to cast on a Snowflake sweater for myself...  And Alexa keeps making noises about making a Drift blanket for Jones (to which I reply 'you don't have time to knit a blanket!').  Also I plan to knit a bunch of Fancy Balls (free pattern!) for Christmas gifting this year!  Oh my... so much to knit and so little time!

Thanks to Emily of TCK for taking the time to chat with me. Now it's time for me to find the perfect yarn to cast on for Drift!